XXX Company and XXX Co-launch Capsule Toy Online Game Peripherals

Among numerous domestic online game suppliers, XX Company is one of the few companies with independent R&D capabilities. It has a high-quality elite team and advanced network technology, and boasts advantages in developing Internet applications, services and other technologies. Based on local culture, it has a better understanding of the needs, preferences and cultural background of domestic online game players, so it can develop appropriate game products in a targeted manner. At present, the games of XX Company have occupied a large share of the domestic online game market, and XX has become a domestic online game manufacturer with strong independent R&D and independent operation capabilities. Its under-flag Big XXX series and Fantasy XXX have more than 300 million registered users and more than 3 million concurrent online users.

XXX Gashapon Toy Trading Co., Ltd. (XXX Gashapon Base): Founded in 2006, it is one of the few electronic gashapon bases in China integrating R&D design, market sales, online sales, production and logistics. Its predecessor was XXX Plastic Factory founded in 1963, with more than 50 years of toy manufacturing history, a solid technical foundation and a complete quality management system. It currently has more than 2,500 employees and covers an area of 80,000 square meters, making it a large gashapon brand in China. In 2007, it developed the first electronic gashapon vending machine in China, breaking the awkward situation where Japanese gashapon products dominated the market exclusively. After more than two years of development, XXX Gashapon now has an international operation team, rich market experience, a design team with novel ideas, and a multi-level, flat distribution and sales network covering the whole country. XXX Gashapon has already gained certain market influence in China.

Strategic Cooperation Press Conference

XX Company, a well-known Chinese original online game brand, and XXX Gashapon Base, a Chinese original toy brand, held a strategic cooperation press conference themed "Created in China, Jointly Resist the Storm" at the Media Center in Beijing. The two parties signed a cooperation agreement on matters including the peripheral authorization of XX Company, and officially announced that XX Company will authorize XXX to develop related peripheral products based on its core game products Fantasy XXX, Big XXX Ⅱ and Big XXX Ⅲ. The corporate representatives attending the press conference included Mr. Pang Dazhi, Director of Strategic Development of the Online Game Division of XX Company, and Mr. Tan Zhicheng, Chairman of XXX Gashapon Base.

Mr. Pang from XX Company and Mr. Tan from XXX

XX Company and XXX reached a consensus on the peripheral authorization cooperation: In the future, XXX will develop themed gashapon series for Fantasy XXX, Big XXX Ⅱ and Big XXX Ⅲ of XX Company, and transplant the online game materials familiar to Chinese players into gashapon products that are widely popular among consumers. The authorization covers design, production and sales, and related products are expected to be launched successively in late February. The press conference displayed the Journey to the West themed gashapon machine and gashapon newly developed by XXX, and awarded bonuses and prizes to the winners of the "First XXX Gashapon Design Competition".

Award Ceremony for the Gashapon Design Competition

At the conference, Chairman Tan of XXX stated that as a Chinese original toy brand, XXX has always been committed to producing high-quality toy products. In recent years, it has actively transformed to focus on the domestic market and increased investment in R&D, hoping to provide more creative products with Chinese characteristics for domestic consumers. With this cooperation between XXX and XX Company, the two parties hope to establish a long-term strategic cooperative relationship, fully absorb the creativity of XX Company, vigorously promote the innovation of XXX, jointly promote "Created in China" in the toy manufacturing industry, and work together to withstand the financial tsunami. Director Pang of Strategic Development of the Online Game Division of XX Company believes that as a rapidly developing cultural and creative industry, online games have derived secondary market chains such as peripheral toy manufacturing. With the expansion of XX Company's user base, we also hope to materialize the cultural connotation of online games and deepen players' sense of identity. We have been actively looking for cooperative partners with excellent design creativity and market operation capabilities. Through this cooperation with XXX, it is expected that XX Company's game peripheral market will reach a new level in the future.